What to do to have the perfect logo?
When you think about big companies, their logo immediately comes to your mind. You can see it in your head, and this is because they were designed to be long-lasting and easy to remember. Great logos are not just an image; they become the face of the product or brand they represent.
If logos are very important to you, then the logical step would be to devote time and budget to have a perfect one. You cannot expect great results if the methods and techniques used are poor and badly executed. The interest and investment in your logo should go accordingly to the final result you want to have.
Here are some of the most basic and relevant tips to consider when dealing with your logo:
- Entice your audience
According to the type of audience you have for the product you should have a different logo design. If you are aiming at kids, it should be colorful and attractive. If your goal is to attract business people, a sober and modern logo will go best. If your product is related to sports, your logo should somehow let that clear. The logo of your product, company or service must entice the audience you are looking for.
- Avoid clichés
The design of your logo cannot be based on something so common that becomes boring and unappealing. For instance, a logo for a global brand cannot be a globe. It is boring and predictable A good designer will find the way of making your logo unique among a sea of other products and logos. It is also essential not to be mistaken for another brand because this can have negative advertisement consequences.
- Ignore the trends
Each decade has a trend that people love and like to follow. The problem with trends is that once they are out, they become repellent to others. People not only forget trend s, but they also tend to dislike old trends. So if your logo has some trendy elements, these can easily be classified as ugly, old-fashion or lame. Try to pick elements for your trend that are not associated with a particular trend or fashion. This way your logo will pass the test of time.
- Create your style
There will be styles associated with each decade in the world of image and logo. Try to be a trendsetter instead of following other people’s styles. If you try to use what other companies are using to attract people, your company will always be one step behind. Devote some time to finding a creative team to be in charge of the style of your image as a company.
- Think of the white space of your logo
Try not to have unbalanced white spaces in your logo. Creating a balanced image, that feels organized and neat is very important. Sometimes you want to say so many things in one logo that the image becomes confusing and messy. Having fewer items that convey one simple message is more effective than trying to say it all.
- Use fonts that match your message
One way of telling more about your company is by using the appropriate font. A fun font will be directed towards a fun product, something maybe related to kids, sports, or a young audience. So have this in mind when choosing the font of your brand.
- Use a color that reinforces your message
Colors are always linked to some emotion or feeling. Red is usually linked to energy and passion, while green is closely linked to natural and planet issues. If your brand is promoting something feminine, pink is the chosen one. Black is used for formal and sophisticated messages in logos. Just remember that having multiple colors won’t be associated with multiple emotions, it will end up being messy of too colorful for the purpose.
All these are just some pieces of advice in logo creation. The advice and mentoring of an expert is always the best option if you don’t handle the topic very well. Try to adapt to the different media your logo is going to be displayed on, this way it will look good wherever it goes.